Unlocking User Empathy: A Human-Centered Design Workshop

Do you want to create products that truly resonate with your users?

Stop guessing what users want and start understanding them. This workshop is your crash course in Human-Centered Design (HCD), the secret weapon behind products people love to use. In this workshop, we'll dive deep into the world of Human-Centered Design, a powerful approach that puts people at the heart of the product development process.

Date: March 7th, 2025
Time: 5:30pm - 8:00pm (doors open at 5pm)
Location: Platform Calgary, East Annex Room
407 9 Ave SE, Calgary, AB T2G 2K7
Food & Beverages: Pizza and refreshments will be provided!
Networking: Join us for after event community networking

Cost:

$30+ gst (Future members)
$20+ gst (members)

*** Ensure to use the same email address when you purchased your membership to receive discounted event tickets!

Not a member yet? Purchase your membership below.
https://www.showpass.com/m/product-calgary-annual-membership/

Get ready to:

Step into your users' shoes: We'll guide you through immersive activities that build empathy and reveal hidden user needs. Forget assumptions – it's time to uncover the "why" behind user behaviors.

Learn the iterative process that takes you from "huh?" to "aha!" We'll break down each stage, from empathizing with users to testing solutions and refining your ideas.

Become an interview ninja: Discover the art of asking the right questions and extracting valuable insights from user conversations.

Mindsets of a Human-Centered Designer: Discover the essential mindsets that drive successful HCD, including curiosity, empathy, and a willingness to iterate.

This workshop is your ticket to:

• Creating products that solve real problems
• Develop a deeper understanding of user needs
• Building a user-centric mindset that will transform your work
• Conduct basic user interviews to gather insights
• Unlocking innovative solutions you never knew existed

This workshop is perfect for:

• Product managers, designers, and developers
• Entrepreneurs and innovators
• Anyone interested in learning how to create user-centered products
• Interactive and engaging, this workshop will equip you with the tools and techniques to create products that people love.
• Materials: Participants are encouraged to bring a notebook and pen.

Meet your facilitator

Priya Biswas is a seasoned Product Coach and Consultant with 15+ years of experience guiding organizations towards successful software product development. She has a proven track record of leading teams and organizations in Agile methodologies and fostering a culture of product excellence.

Priya's career highlights include a decade at GE Digital and a transformative 6-year tenure at ATB Financial, where she spearheaded the Product Management practice. At ATB, she established an internal training program and built a thriving community of product professionals.

Beyond her corporate experience, Priya is deeply committed to building strong product communities. She currently serves as President of Product Calgary, a non-profit organization dedicated to connecting and empowering product professionals.

Priya is a passionate advocate for Human-Centered Design, believing it is crucial for building products that truly resonate with users. In today's rapidly evolving technological landscape, she emphasizes the importance of understanding human needs and behaviors to create meaningful and impactful solutions.

When not immersed in the world of product management, Priya enjoys exploring the outdoors with her camera, capturing stories and perspectives through her photography.

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