Jobs-To-Be-Done Revisited

Do you use Jobs-To-Be-Done (JTBD) to understand your customers and discover innovation opportunities?

Do you wish you could use JTBD more effectively?

In this presentation, David Ferris will look back on his extensive JTBD experience at Jobber, describe his lessons learned from several years of JTBD interviews, and share his vision for a JTBD practice that evolves to meet current and future needs.

You'll learn:

• What is the Jobs-To-Be-Done (JTBD) framework
• How Jobber used JTBD to build a deep understanding of customer motivations
• How you can adapt JTBD for remote work
• What David would have done differently
• How we might use JTBD differently in the future

About the Presenter

David Ferris

is a Senior Product Manager at Jobber, the Organizer of Product Edmonton, and a Director of the Calgary APM program. He is an ex-teacher whose wants to level up the discipline of Product Management in Edmonton via connecting to the wider Product communities of Canada. His current hobby-goal during COVID has been organizing collaborative meetups between Edmonton and each other major product group in Western Canada. He also organizes the ENDLESS BUMMER music/art festival in his spare time.