Don’t Kill the Customer: Building Ethics into your Product

Does your product harm anyone? Could you product harm someone in the future?

How do you manage these ethical unknowns while delighting your customers and building a scalable business?

In this discussion, Martin L'Heureux will introduce a comprehensive toolkit for ethical decision-making, and lead a discussion with the audience about the challenges and opportunities of product ethics.

There are no easy answers, but you'll be able to catch potential problems and make informed decisions for your own product.

You'll learn:

• The difference between ethics and compliance
• The business benefits of ethical product design
• How to use an ethics framework to drive conversation and action in your product team

About the Presenter

Martin L'Heureux

‍began his career as a developer with a taste for strategy. Over the following years, he moved into Business Analysis and Product Management. His passion is understanding the customer needs (both practical and emotional) and helping teams deliver extraordinary experiences through human-centered practices. Martin has worked on customer experiences for both startup and Fortune 500 organizations. He is active in the community as a co-founder of Product Calgary. He once started a robot uprising.